Looking for SEO Help and Understanding ?

If you have a business website and want help in improving your search rank, this article is meant for you. You might be the owner of a growing business, the SEO specialist in a web agency or my favorite a DIY SEO expert passionate about the mechanics of Search.

SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic. In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.

The organic traffic that comes from search engines is specifically targeted towards searches related to your website. Organic traffic will typically come up when people are searching for specific keywords, so it’s important you optimize the SEO of your site and make sure it ranks at the top of results pages in order to get more visitors on a daily basis.

Not only does this increase how many people visit each day, but it also increases conversions and improves overall success by getting new customers interested in what you do!

By improving these aspects consistently over time, there should be no problem with finding an increased number of qualified leads or customers coming through their doors every month because they’re able to rank higher online than others who may not have as much attention brought their way every day.

It all starts with your website

Yes. Anything that affects user experience affects SEO. Sites with attractive designs, are likely to have better user behavior metrics. Navigation links, monetization widgets, pop-ups, images, and videos are all part of the structure of a page. If you’re redesigning a site to improve it’s SEO, make sure that it’s mobile-friendly and has good page speed.

It’s important to keep in mind that SEO traffic isn’t free. You will need to either create your website content yourself, in which case you have to consider the cost of your time, or hire someone to create it for you. However, you should see this as an investment, since content that ranks well on Google can generate traffic for years with minimal additional effort on your part (you may want to keep it updated, though).

Areas to improve your SEO

Render unto Google - Optimize your Google Business Profile
Create New High Quality Content - At the same time making sure your older content is fresh
Match Search Intent / Keywords - With AI you need to provide information
Get Backlinks from Higher Authority Sites - Be aware of spam
On Page SEO Factors - Yes it is how you build a website that counts

Render unto Google

“Render unto Cesar” had to due with paying taxes with coins that has his image on them. He will then use the money to build more things, which begets charging you more in taxes. (viscous cycle) . Which I restate like Cesar – this is Google’s world – give them your data so they can use that data to help promote you.

The bottom line is that Google My Business, Search Console, Analytics, and Ads, will help you appear higher in search engine ranking. Google is responsible for 95% of all search traffic, 90% of people never go past the 1st page of search results the and the top 3 results on the 1st page of Google receive 54.4% of all clicks and to make it all that much more important the first result gets 25% of all clicks. It is important that Google knows all about you, your website quality, and how others engage with it. For website quality E-E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers and whether it should rank well. This comes from reviews and referrals – now you know why Yelp charges so much money.

Create High Quality Content

Google is constantly scouting for the best answers to user questions, prioritizing websites that offer value over those that simply exist. This is where high-quality content becomes your most powerful tool. By consistently updating your site with fresh, insightful information, you signal to search engines that your business is active and relevant. More importantly, you provide your visitors with the expertise they are searching for, turning casual browsers into trusting clients who return for your specific knowledge. Effective content marketing doesn’t just chase algorithms; it builds a library of resources that keeps your business visible and authoritative in a crowded marketplace.

Different Groups Means Different Content

It’s important to recognize that your website attracts three main groups of visitors: those in the awareness stage, those in the consideration stage, and those ready to buy. Each group has distinct needs and questions. To reach visitors in the awareness stage, offer educational and informative content that introduces your expertise and builds trust. For those in the consideration stage, provide detailed comparisons, case studies, and testimonials to help them evaluate your offerings. Finally, buyers are looking for clear calls to action, pricing information, and easy checkout processes. Crafting content targeted to each group ensures your site remains relevant and helpful at every step of the customer journey.

Match Search Intent / Keywords

The most important thing you need to consider is whether your content matches the search intent. In other words, when someone sees a link to your website on the first page of Google’s search results and clicks on it, will they find what they were looking for?

Google wants to rank pages that best fit the search term someone is using, as well as the search intent behind the search query. That’s why you need to make sure that your post or page fits the search intent of your audience.

Keywords and queries aren’t exactly the same thing, although they’re closely related. A keyword is usually the focus point of your content, and it can help Google to identify the main topic of your page. However, users often don’t search for single keywords. They tend to search for phrases and questions instead. Google actually refers to all searches as queries; keywords are just simplified queries that we SEOs try to focus our content around.

AI's Impact on Search Results

Unlike traditional search engines that primarily list links, AI search tools digest website information to deliver direct, summarized answers, which can sometimes reduce click-through rates. To stay relevant, your content needs to be more than just rankable; it must be exceptionally clear, useful, and structured so that AI algorithms can easily parse and quote it. This shift introduces Generative Engine Optimization (GEO), a method focused on anticipating user prompts, establishing authority, and utilizing schema markup to ensure your brand is cited in AI-generated responses. We are already seeing that content optimized for both human readability and machine understanding is consistently rising to the top.

Get SEO Training

GrowComTwo does offer SEO training. We can teach you the tools and strategies needed to capture more business, but success requires persistence. SEO is a marathon, not a sprint; the skills you learn today must be applied consistently over time to yield lasting results.

SEO Training - Learn From The Experts

If you are a business owners, part of a marketing teams, and content creators looking to take control of their digital presence and drive consistent traffic without relying solely on paid advertising – This training is for you !!

Get Backlinks from Authorize Sites

Arguably, the second most important Google’s ranking factor is backlinks as people linking to a web page indicates that the web page provides value. If everybody uses the same keywords – why will one website rank above the other ? Some of the answer lies in Domain and Page Authority . Domain Authority is calculated by evaluating multiple factors, including linking root domains and total number of links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time.

That’s why link building is extremely important. You’ll need to put yourself out there and get these links; this is a big area where you should consider outsourcing this area. Your time is money, people who do this can do it quicker, better and it shouldn’t cost that much in correlation to the benefit you receive.

On Page SEO Factors

On-page SEO refers to the things you can do on your website to improve your search rankings. The first step is to use an SEO site checker to crawl the website to identify common SEO issues that could be preventing the site from ranking as well as it could. The best SEO audit tools will identify critical issues and group them by severity so you have a clear understanding of which to fix first.

When it comes to on-page content, the most obvious of them is using your target keywords in your post. But quality content is, in many ways, the foundation of SEO. so unless you optimize that quality content, it likely won’t rank. Fortunately, on-page SEO isn’t rocket science. It’s essentially adding keywords strategically to your page.

When Can I Expect to See Results ?

Now, the important part, how long does it take to see results with SEO?

According to Neil Patel, here’s what you can expect:

You will start to see an improvement in traffic after the first month.
Within the first 3 months, you should see an increase in conversions in Google Analytics.
Within the first 6 months, you should see improvements in your organic traffic from search from keywords outside your brand name.
Within the first 12 months, you will see an improvement in conversions. Your organic search traffic convert at a higher percent than any other traffic source

As you probably know, these assets take time to build, but over time the traffic you generate can often be much less expensive than paid traffic. For example, it takes time to get a blog off the ground, but if you keep at it, the organic traffic can start to grow exponentially. As your SEO traffic grows over time, this means you may be able to reduce your paid advertising budget (or even eliminate it entirely!).