What is Domain Authority and Why Do We Need It ?
If you are a business website owner, understanding the concept of domain authority is vital to your success in reaching potential customers and growing your business. Domain authority, or DA, refers to the measure of trustworthiness and quality assigned to a specific web page. Having high domain authority can help boost your visibility in search engines, while lower scores might make it difficult for individuals to find you online.
It helps determine where you stand in comparison to other websites and shows potential customers whether they can trust yours as an authoritative source. A high score also indicates that visitors are finding value when they visit your site. Having a good domain authority score requires effort, dedication and a strategic approach to content marketing, but will pay off in regards to improving your brand’s visibility and reputation.
How is your Domain Authority calculated ?
When it comes to calculating domain authority, different tools use their own methodology. As for Moz, it uses over 40 different factors to give you a DA score.
Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a “best fit” algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against.
Top factors that will impact your ranking score
Linking :
This counts the number of websites linking to a web page. It also looks at the quality of these websites that are linking to yours. This includes the internal and external links from your web page. So, if your post links to high authority websites and also get linked back by other reputable sites, then you would get a good score.
Backlinks :
When it’s looking at your link profile, the system also looks at the number of unique backlinks. Let’s say you have 100 links but they’re from a single website. Google will consider this as 1 root domain. So, it’s important to get backlinks from different websites.
Trustworthiness :
Moz, the domain ranking developer, checks the trustworthiness of websites linking to your page. For instance, if you get a link from a university webpage, governmental site, or a large organization site then you’ll get a high score.
Site Structure :
For achieving a high DA, you need to make sure that your site structure is easy for search engines like Google to use for crawling your pages. And you also have to provide a great user experience to your visitors.
Steps to increase your domain authority
When it comes to launching a new website and having the best chance of success, domain authority plays an important role. But with so many potential investments in terms of improving your domain authority, where should you be focusing your efforts? Here are the things we, GrowComTwo, are working on with our new customer Jewels from the Nile. They are a metaphysical e-commerce site that is trying to raise their ranking and get more organic customers.
Acquire High-Quality Backlinks from Authority Sites
As you probably noticed, backlinks play a huge role in calculating domain authority. Not only that, but backlinks are one of the most important ranking factors. A study by Ahrefs showed that 55.24% of websites don’t get any organic traffic, since they don’t have any backlinks. Therefore, it’s safe to say that you need high-quality backlinks.
Create Killer Content That’s Link Worthy
The second way to increase your domain authority is by creating great content that’s link-worthy. Why should your content be amazing? Well, if people find your posts helpful, they’ll start to share it with others. This increases your chances of getting backlinks from high-authority websites, like education institutes or governmental bodies. And with links from different sites, you’ll also boost your root domains. All of which will contribute towards securing a high DA.
Audit the Website for crawl errors
While inbound links are vital for your website’s DA and rankings, having bad links can lead to more harm than good. Links that are from a spammy website can decrease your website’s domain authority. And in some cases, it can even lead to a penalty from Google.
Another way of improving your site’s user experience is by focusing on your internal link structure. With links directing users to other informative webpages on your site, you can keep your visitors engaged. Internal links also make it easier for search engine bots to crawl your website, which helps in indexing your pages.
Optimize the Website's site structure
Remember, one of the factors in calculating domain authority is your site’s structure and its user-friendliness. With a proper structure, search engines can easily crawl your web pages and index them in search results.
Another way of improving your site’s user experience is by focusing on your internal link structure. With links directing users to other informative webpages on your site, you can keep your visitors engaged.
With a higher domain authority score you also get higher creditability. that can provide your brand with the visibility you need. If raising your domain authority score is something you are interested in but do not know where to begin, you have come to the right place! There are a variety of strategic approaches to content marketing that we can discuss to help meet your goals. Having a well-planned approach to improving your site’s domain authority score takes hard work and dedication, but it will pay off in the end.
