The process is simple – you need something, a lawyer, organic food, or the best wing restaurant near you, so where will you look for the answer ? You may ask your friends, but more likely you will end up going to the web to find what you need.
The average web user won’t go past the first five listings on a search engine results page (SERP). According to a 2019 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings. Things start to get grim when you look past those first few results. Research shows that websites on the first search engine results page receive almost 95% of web traffic, leaving only 5% for remaining search results pages.
Well, according to a current Google Local study, 30% of all mobile searches are local queries relating to a location and that trend for those types of search is growing! In fact, it’s more than doubled in the past year of people searching things like: “store nearby or stores open now…” Google found that 76% of those type of localized searches will result in people visiting that business within 24 hours of their search.
Here are seven mind-blowing mobile stats that explain why you must bridge the gap from the mobile world to the physical world:
- Around 90 percent of all global sales will happen in stores, as opposed to online.
- Nearly a third of mobile searches are related to location.
- Location-related searches have been growing 50 percent faster than mobile searches overall in the past year.
- Over a billion people now use Maps.
- Google searches (on Google.com and Maps) guide consumers to 1.5 billion destinations every year.
- 84 percent of consumers conduct local searches.
- Three out of every four people who search for something nearby using their smartphone end up visiting a store within a day, and 28 percent of those searches result in a purchase.
51% of smartphone users have purchased from a company other than the one they originally intended to because of information provided at the moment they needed it. (Google)
Is your business found online, showing up on Google Maps ? Need help driving in store foot traffic ? We are here to help you grow your business.