Car dealerships work on tight margins and have lots of competition. The challenge has always been how do you get more people to come in to your location. In this new age of marketing more and more retailers are turning to geo-fencing. Geofencing is a service that triggers an action when a device enters a set location. This type of functionality became popular with golf courses; once you hit the 18th tee box you got a message to stop by the club house for food and drinks. Now other businesses are finding creative ways to make use of these virtual boundaries. In a retail application, a car dealership, might place where a virtual geofence around their competitor could be useful. While people are visiting the competitor you would see an advertisements for a “low price guarantee”, or “no money down” promotion on their phones from your dealership
The dealership could promote a few of their high demand vehicles, or a line of vehicles, or what ever the current sales campaign is. You could then measure the success of the ads by using a key word or “mention this ad” tag line to measure the rate of success.
Car selling made easy
You can also set up a geo fence around any area, maybe there is a local apartment complex, mall, park, that has been responsible for a couple sales lately. Once a geographic area has been defined, the opportunities are endless for what companies can do, and it has become especially popular in marketing and social media.
What is Geo-fencing
Geofencing is the technical process in which specific GPS coordinates are targeted, and a virtual “fence” is created around them. A geofence can wrap around a city block, a small building, or even a marathon’s finish line. Specific ads will then be shown to any person that has been within the fence and has location services activated on their phone. Ads are displayed then through mobile apps, the Google Ads network (which includes search, display and YouTube) and social networks like Facebook, Instagram and Snapchat.
