Google has a few platforms that will help you show up higher in search results, track and analyze your customers and target your advertising spend. When they are used together – your business will grow.
It’s simple – people search for what they want online. Even if you run a brick and mortar shop your customers and prospects are online. It’s probably how they found you in the first place and why they continue to shop with you. So whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google My Business account ensures that when someone looks for what you do, or your company, on Google Search and Google Maps, …… they find it !!!
An example report from the Acquisition folder – what brought people to your website, left column, were they a new visitor, how many pages did they look at. Did they “Bounce” get to know this number – it’s important !! Then finally – the right column tells you – did they complete a goal or buy anything.
Analytics is important tool that allows you to better understand your customers. It will provide you with visitor data so you can identify how they found your site, what they do when they are on it and did they complete a goal. With this information you can create content to keep people on your site longer, set up sales funnels and know what you need to work on to get more sales. Google Analytics provides you with the information needed to grow your business.
There’s still some truth to that statement that 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be ranking at the bottom of the page.
The different types of ads –
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